Idaho APEX Accelerator provides consulting, training, and resources to help small businesses compete for government contracts. Their existing WordPress website created challenges for both users and administrators.

Key challenges included:

• Difficulty updating content across news, events, services, and resources
  
• Limited structure for organizing large volumes of information
  
• Navigation that made it hard for small businesses to quickly find relevant programs
  
• Dependence on technical support for routine updates
  
• A platform that did not scale well as programs and offerings expanded
  

As the organization grew, the website needed to move beyond a static information hub and become a structured, scalable system that could support ongoing updates and evolving initiatives.

We approached the project as both a content architecture redesign and a platform migration, focusing on clarity, usability, and long-term scalability.

Information Architecture & UX Strategy

We began by auditing existing content and mapping how small business users search for support. The site structure was redesigned to clearly separate and highlight:

• Services and consulting offerings
  
• Training programs and events
  
• News and announcements
  
• Educational resources
  

Navigation and hierarchy were refined to reduce friction and improve discoverability across all devices.

WordPress to Webflow Migration

To remove administrative friction, we migrated the site from WordPress to Webflow. This transition allowed Idaho APEX Accelerator to move away from plugin-heavy workflows and toward a visual, reliable platform that non-technical staff could manage confidently.

CMS Architecture & Content Management

A structured, CMS-driven platform was implemented to support ongoing operations, including:

• News — announcements and program updates
  
• Team Members — staff and advisor profiles
  
• Services — consulting and support offerings
  
• Events — trainings, workshops, and deadlines
  
• Resources — guides, tools, and educational content
  

Reusable templates and dynamic collections ensure consistency while allowing administrators to update content quickly without technical assistance.

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Idaho APEX Accelerator helps small businesses compete for federal, state, and local government contracts by providing free consulting, training, and resources. Services include bid-matching, capability development, events, and one-on-one guidance that strengthen business competitiveness across Idaho.

The redesigned website reflects this mission by making information accessible, actionable, and easy to maintain.

• UX & Experience Strategy
  
• Information Architecture
  
• Webflow Development
  
• CMS Architecture
  
• WordPress to Webflow Migration
• Responsive & Accessible Design