Na’masaje needed a website that could support a growing wellness business with multiple locations, rotating practitioners, and a wide range of services — while remaining easy to manage day-to-day without technical support.
2025
UX Strategy, Webflow Development, CMS Architecture, Scheduling Integration
1 month
Na’masaje was operating across several physical locations with a growing team of practitioners. Their existing WordPress website created friction for both the business owner and the team.
We approached the project as a systems redesign, not just a visual refresh.
We mapped how clients choose a location, practitioner, and service. The site structure was redesigned to clearly separate:
This ensured clients could confidently book the right service at the right location with the right person.
Each team member received a dedicated landing page that includes:
This made onboarding new teammates fast and eliminated manual scheduling work.
To remove WordPress friction, we migrated the site to Webflow and implemented a custom CMS that allows the team to independently manage:
All updates can now be made without technical assistance.
To support conversion and customer confidence, we integrated third-party tools that surface real social proof and enable real-time communication directly on the website.
Key integrations included:
These tools helped transform the websites from static marketing pages into active customer touchpoints.
To support booking confidence and real-time engagement, we integrated Google Reviews and live chat functionality using Elfsight.
These additions helped reinforce Na’masaje’s reputation while reducing friction in the booking journey.
Na’masaje needed a platform that was flexible, visual, and easy for a non-technical team to manage. Moving from WordPress to Webflow allowed the business to:
This shift turned the website from a pain point into a reliable business tool.
.png)
Na’masaje is a wellness and bodywork brand offering personalized, holistic healing through Thai stretching, acupressure, reflexology, deep tissue massage, cupping, energy work, and facial services. Led by founder Eric Deegear, whose 15+ years of experience shape the practice, Na’masaje emphasizes balance, relaxation, and intentional care across all client experiences.
Chelo!
In the initial phase, we conducted stakeholder meetings to understand Namasaje’s goals and target audience. We identified their core offerings, such as massage therapy, bodywork, energy work, and facials, and created a clear plan for the website. In the design phase, we mapped user flows, created wireframes, and developed a visual design that aligned with Na'masaje’s calming wellness philosophy. The goal was to ensure intuitive navigation and a professional, soothing aesthetic that would make booking services and exploring the offerings easy for visitors.
In the build phase, we turned the designs into a fully functional website using Webflow. The website was made mobile-friendly and responsive, ensuring a smooth experience across devices. We integrated a custom CMS to allow Na'masaje to easily update content such as services, team profiles, membership details, and events without needing technical assistance. The integration of Acuity Scheduling allowed for seamless online booking and membership management. We also thoroughly tested the website across different browsers and devices, refining the user experience based on usability feedback. This ensured that the website was both functional and optimized for speed and performance.
Once testing was complete, we launched the website, which was now fully responsive, SEO-optimized, and integrated with the booking system and custom CMS. The site provided a seamless way for clients to explore services, book appointments, and manage memberships. Post-launch, we focused on ongoing maintenance and improvement, ensuring the website remained up-to-date and functional. The custom CMS allowed Na'masaje to make content updates effortlessly, and regular performance monitoring kept the site running smoothly and efficiently.
Through these three phases, we helped Na'masaje create a website that’s easy to use and reflects their brand. In Phase 1, we built a responsive site with a booking system and optimized it for performance. In Phase 2, we focused on creating a calming, professional design that made it easy for visitors to find services and book appointments. In Phase 3, we revamped the layout to make the site clearer and more engaging. The final result is a modern, user-friendly website that represents Na'masaje’s holistic approach and provides a smooth experience for their clients.
