Venture3C was a brand-new venture collective with no existing identity or website. They needed a clear, differentiated brand and a digital presence that communicated their philosophy — clarity before capital — while allowing the founder to manage and evolve content independently.
2025
Brand Strategy, Visual Identity, UX Strategy, Webflow Development, CMS Architecture
1 Month
Venture3C positioned itself as an alternative to traditional accelerators — an anti-accelerator focused on helping founders gain clarity before raising capital or entering growth programs.
The site needed to do more than explain services — it needed to express a point of view.
We treated Venture3C as a brand-first system, not just a website build.
We began with deep discovery to understand the founder’s mission, values, and positioning. Research focused on:
From this, we developed a cohesive brand system including:
Brand principles that guided all content and design decisions
The website experience was designed to clearly explain Venture3C’s methodology without overwhelming visitors. Content was structured around:
Navigation and hierarchy were intentionally simple, guiding visitors through the narrative rather than a traditional sales funnel.
The website was built in Webflow with a CMS architecture that allows the founder to:
Reusable components and CMS-driven sections ensure consistency while giving the founder full control over content updates.
Venture3C is a collective of advisors, investors, and operators focused on helping founders gain clarity before capital. Their approach blends behavioral insight, sales-led validation, and design-first thinking to help early-stage teams align culture, direction, and decision-making before fundraising or acceleration.
Chelo!
