Wepa Latin Cuisine was undergoing a rebrand to highlight a refreshed culinary direction and needed a modern digital experience to match. While their Toast infrastructure was already in place for menu and ordering, their existing website no longer reflected the brand, nor did it support easy updates by the internal team. Chelo partnered with Wepa to redesign the website, modernize the user experience, and give the team full control over content and menu updates.
2025
UX Strategy, Website Redesign, Webflow Development, Toast Integration, Content & Media
1 Month
Wepa’s previous website was visually outdated and difficult to maintain, especially during an active rebrand.
While Toast already handled core restaurant operations, the website needed to become a brand-forward, customer-friendly layer that tied everything together.
We focused on experience, flexibility, and operational ease.
We redesigned the website to feel:
The structure was simplified so users could quickly find what they need — whether that’s dining in, ordering online, or booking an event.
Wepa’s Toast setup was already established, so instead of replacing it, we:
To eliminate dependency on developers, we moved the site to Webflow and implemented a CMS-driven structure that allows Wepa to easily manage:
The team can now update content confidently without technical assistance.
To strengthen credibility and engagement, we added:
These elements help bridge the gap between online discovery and in-person dining.
Chelo helped Wepa turn their website into a functional extension of their restaurant — not just a static page.
Wepa Latin Cuisine is a Puerto Rican–inspired restaurant offering bold flavors, signature dishes, and a community-driven dining experience. Known for its vibrant menu and rooftop patio, Wepa blends authentic cuisine with a welcoming atmosphere for dine-in, takeout, catering, and events.
Chelo!
