Jami’s previous website (shown in the attached images) had several operational limitations:

• No way to easily add or remove inventory items
  
• New dresses required developer help to appear on the site
  
• Inventory categories were hard-coded and difficult to update
  
• Images, descriptions, and availability were slow to change
  
• The site did not reflect the premium, curated in-store experience
  

As a high-end consignment boutique, inventory changes frequently. The website needed to support this pace without creating friction for the business owner.

We approached the project as retail infrastructure, not just a visual redesign.

Inventory-First UX Strategy

We redesigned the website around how customers naturally browse in-store:

• By occasion (Bridal, Prom & Pageant, Mother of the Bride, Vintage, Special Occasions)
  
• By accessories (Shoes, Jewelry, Add-ons)
  
• With a strong visual focus on individual items
  

The goal was to mirror the boutique experience online.

Custom Admin Dashboard (Non-Webflow)

Instead of using a traditional CMS, we built a custom admin dashboard tailored specifically to Jami’s workflow.

This allows Jami to:

• Upload new consigned items herself
  
• Add photos, descriptions, categories, and pricing
  
• Instantly publish inventory to the website
  
• Remove items when sold or returned
  
• Keep inventory accurate without technical support
  

This eliminated dependency on developers and reduced daily operational overhead.

Category-Based Inventory System

Each inventory item is dynamically organized into categories such as:

• Bridal
  
• Prom & Pageant
  
• Mother of the Bride
  
• Vintage
  
• Special Occasions
  
• Accessories
  
• Shoes
  

New items automatically appear in the correct sections, keeping the site current at all times.

Appointment & Customer Flow Improvements

We refined the scheduling experience to support both shoppers and consignors:

• Clear distinction between customers and consignors
  
• Simple, guided appointment booking
  
• Clear store hours, location, and contact information
• Reduced friction between browsing and booking

Social Proof & Customer Communication

To support high-intent shoppers and consignors, we embedded Google Reviews and live chat functionality using Elfsight.

• Real Google reviews help establish trust before in-store visits
  
• Live chat allows customers and consignors to ask quick questions
  
• Reduces uncertainty around appointments, inventory, and store policies
  

These features help bridge the gap between online browsing and in-person service.

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Jami’s Couture Closet is a Boise-based boutique specializing in new formalwear and upscale consignment dresses. The shop offers curated selections for bridal, prom, pageants, special occasions, and accessories, with a strong emphasis on personalized service and quality.

• UX & Inventory Strategy
  
• Custom Website Redesign
  
• Custom Admin Dashboard Development
  
• Inventory & Category Management System
  
• Appointment Flow Optimization
  
• Google Reviews Integration
  
• Live Chat Integration (Elfsight)